- Graphic Communications professor at Cal Poly
- Students love him for his humor
- Believes GrC to be a changing industry
- Taught in Russia and the Ukraine
- Plays the banjo and guitar
The Indiana, Pennsylvania native earned his undergraduate degree in Russian Technology Translation at Penn State. Macro received his Master of the Arts in English at the University of Akron and his PhD in Education at Walden University.
Macro says his path to Graphic Communications began when he was a sales coordinator at Kinko’s in the 80’s. He then started his own printing company and began the transition to graphic design. “It found me” said Macro.
He says he finds Graphic Communications interesting due to the current shift into a digital world. Macro believes that Graphic Communications is a “changing industry” and the evolving business is exciting.
Macro began his journey to becoming a professor at the University of Akron where he gave his first lectures. At first Macro aspired to be a Math professor but “I wasn’t good enough” he said. Fortunately for Cal Poly, he transitioned to Graphic Communications and joined the faculty.
Macro says that he loves the university because of the location.
“It’s in the middle of nowhere and close to everywhere at the same time” said Macro.
He also loves Cal Poly because he believes the Graphic Communications department is internationally renown and considered the best on the West Coast. When asked what he would change about the university, Macro said “I’d let everybody in”.
Macro believes that it is crucial to establish an open dialogue with students. Students agree that feeling comfortable when talking to professors is important.
“If I’m too intimidated to talk to a professor then it’s hard for me to ask questions and ultimately hurts my understanding of the curriculum” said freshman Nutrition major Christine Gilbert.
Macro’s office has an informal feel with colorful decorations and complimentary coffee for students. He says that he wants to “be the professor they never had”. Macro’s ultimate goal is to show his students that he genuinely cares about them and their futures.
Macro recently returned from a trip to Russia and the Ukraine where he taught lectures at three different universities over a span of six-weeks. He experienced many cultural differences throughout his trip. One of the most glaring was the lack of the most modern technology among the student population. Macro says that he rarely saw smartphones or lap tops whereas a large majority at Cal Poly own both.
Macro plans on returning on a faculty-led field trip which he hopes will be open to all disciplines. He says that the trip will most-likely last 2-3 weeks.
When Macro isn’t teaching or doing activities related to Graphic Communications, he enjoys playing the banjo and guitar.